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Research papers

The relevance of the Canadian and US market experience public policy considerations

There is a direct relationship between the degree to which markets differ and the need for market research. Predicting how the EC member states will differ therefore provides insight into the future of market research. Observing what has happened...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Tom Brogan
June 15, 1991
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Citation

Brogan, T. (1991a, June 15). The relevance of the Canadian and US market experience public policy considerations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-relevance-of-the-canadian-and-us-market-experience-public-policy-considerations


Research papers

First impression versus extended usage

In the fine fragrance industry, unlike many other fmcg industries, systematic consumer product-testing has usually been conspicuous by its absence. The reasons are varied, including perfume's own traditions rooted in fashion rather than in marketing,...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Ivor Shalofsky
June 15, 1991
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Citation

Shalofsky, I. (1991a, June 15). First impression versus extended usage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/first-impression-versus-extended-usage


Research papers

Methods of radio audience measurement comparing interview and diary techniques

Within the scope of the ARD Method Test the standard instrument of radio listener research in the FRG, daily-routine survey, according to the pattern of Media Analysis '90 was tested against two versions of diary: diary with or without coverage of...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Gerhard Franz
June 15, 1991
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Citation

Franz, G. (1991a, June 15). Methods of radio audience measurement comparing interview and diary techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methods-of-radio-audience-measurement-comparing-interview-and-diary-techniques


Research papers

Screening successful new products around the world

This paper presents the results of what we believe is the first such experiment to be publicly reported: simultaneously testing five actual new product concepts in four countries around the world. What makes this experiment unique is that since the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Steven Jagger, Robert J. Wilk, Jeffrey L. Pope, Pablo Jose Rivera
September 1, 1990
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Citation

Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/screening-successful-new-products-around-the-world


Research papers

Efficiency of media fusion and single source data collection in advertising evaluation

This paper outlines the various research tools which can be used for media planning and evaluation. In particular single source and fusion techniques are described and compared as vehicles for media planning. Results are presented on the effect of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Jeremy Wyndham, Richard W. Goosey
Company: Nielsen
September 1, 1990
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Citation

Wyndham and Goosey (1990a, September 01). Efficiency of media fusion and single source data collection in advertising evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/efficiency-of-media-fusion-and-single-source-data-collection-in-advertising-evaluation


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
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Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets


Research papers

Information theory versus factor analysis in typology

Values and lifestyles are taking on an increasingly significant role in, product communication and environment design. Social, economic, demographic, anthropological changes lead to the differentiation of products and services that are targeted to a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Akin Alyanak, Erkani Keyman
September 1, 1990
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Citation

Alyanak and Keyman (1990a, September 01). Information theory versus factor analysis in typology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-theory-versus-factor-analysis-in-typology


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
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Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets-german-


Research papers

Which strategy should I take

During the 1980’s we saw a new phenomenon in the marketplace in Europe and the U.S.: line extensions outnumbered new product launches. This certainly coincides with our experience in Europe using BASES system. For the last ten -10 years, 39% of...

Catalogue: Seminar 1990: New Product Development
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
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Citation

Lin, L. Y. (1990a, June 15). Which strategy should I take. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/which-strategy-should-i-take